AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in the US, Q1 2025
Explore the performance of top social apps in the US during Q1 2025, with insights from Sensor Tower on downloads, revenue, and active users.
In the first quarter of 2025, the top social apps in the United States demonstrated varied performance metrics across downloads, revenue, and active users. Here's an overview based on data from Sensor Tower.
TikTok - Videos, Shop & LIVE saw a significant revenue peak at around $30M in the first week of January, followed by a dip and gradual recovery, ending the quarter with approximately $28.5M. Weekly downloads reached their highest in mid-February with 1.6M, while active users fluctuated but ultimately increased to over 95M by the end of March.
Bigo Live - Live Streaming App experienced a steady rise in revenue, peaking at $2.2M in late February. Downloads showed a notable spike in early January with 180K, and active users declined steadily from 1M to 729K.
Grindr - Gay Dating & Chat maintained consistent revenue, with a peak near $3M in late February. Downloads remained stable around 36K, and active users showed some fluctuation, ending at approximately 2.2M.
Facebook recorded a revenue increase in late February reaching $1.2M. Downloads fluctuated slightly, with a high of 619K in January. Active users remained stable, averaging around 218M throughout the quarter.
Instagram had a revenue peak of $1.2M in late February. Downloads were highest in mid-January at 941K, while active users remained steady, closing the quarter at over 121M.
For more detailed insights and data, visit Sensor Tower's platform.
